3D animation and video edit for the one year anniversary
of ‘The Yellow Drop’ streetwear section of Selfridges.

3D animation and video edit for
‘The Yellow Drop’

3D robotic animation made using Cinema4D. Retextured robotic asset to represent Selfridges signiture colours and placed him in a scene similar to that of a selfridges warehouse. Using an atom array system and voronoi fracture morphs, I created a glitch effect to project infront of the robots face, displaying content from ‘The Yellow Drop’ and Selfridges such as instagram content and assets from their E-commerce site.

Created using Cinema 4D, Substance Painter,
Final Cut Pro and After Effects